Kickstarter Backers And Their Benefits
Did you know that there is a lot of disposable income? In one year, some Americans have around $21,000 per year as discretionary income. This makes them spend more than they need due to the high income bracket. They save some but a lot of it is spent on furniture,movies and fun things.
To fund a kickstarter campaign, may not be realized because the money is not seen. You may not full rights but there is the concern on why there is little activity by people.
You could be thinking that your incentives are not as good, maybe your idea is not good at all or where the problem lies.
Keep reading to know how to optimize your attempts.
Seasoned marketers know about the Pareto principle also known as the 80/20 rule which most of us know but don’t implement. You will find that you don’t have backers if you are using broad strokes for marketing and cannot answer the question on if you are honoring the Pareto principle. It is time to give your kickstarter promotion as a business. This is because it is always good to do market research for your business.
You can start by weighing interest and having a marketing pool perhaps you want to have the sales funnel way. The fact that nothing is being sold at the point makes it not really sales funnel however there are some principles which will show how the sales funnel works.
The 80/20 rule should be when you are reaching out for potential backers and conversion of undecided backers.
In the landing page you should have a preview of your products or services. Establish from the potential backers if they are interested in backing you up the next time you will have a kickstarter campaign. Find out if they are comfortable receiving an email about the information.
Next is to have an ad that is linked to your landing page as an advertising campaign and this can a way of getting ideas from your would be backers through the PPC campaign.
A kickstarter facebook group should already be up and running this is if you are aware of how to crowdfund with the latest developments. The purpose of the group is to encourage would be backers to help you in the improvement of your product. If backers feel that their take is important in a campaign they are able to sell your products or services more.
You should change your attention to backers and not on the 80/20 rule, the sales funnel approach and the facebook group.