Are Kickstarter Backers Important?
There is a lot of income with many people for disposing. Under half of Americans have around $21,000 annually at their discretion. This makes them spend more than they need due to the high income bracket. There is an amount that is saved but not in fun things like movies or furniture.
If someone wants to fund their kickstarter campaign that money is not seen. You may not full rights but there is the concern on why there is little activity by people.
Thoughts of it the idea is good enough, looking for any problem or whether the motivations are not good enough could all be issues you could be looking at.
Let us look at how your efforts can be fruitful.
The Pareto principle is a rule that is also known as the 80/20 rule by seasoned marketers who all aware about but don’t all put it into practice. If you are marketing using broad strokes and can’t answer if you are implementing the 80/20 there is no reason why you don’t have backers. It is time to give your kickstarter promotion as a business. A market research should always be done for a good business.
You can start by weighing interest and having a marketing pool perhaps you want to have the sales funnel way. It is however not a sales funnel because nothing is being sold but there are pointers that explain how it works.
If your aim is to make the leads become the would be backers and also change lukewarm backers into serious backers then you should be considering the 80/20 rule.
In the landing page you should have a preview of your products or services. Then implore amongst the leads if in future they would back your campaign. Find out if they are comfortable receiving an email about the information.
You need to have an marketing campaign and this can help in getting ideas through the pay per click campaign which can be done by having an ad linked to the landing page.
A person who knows how to crowdfund with the latest inclinations, then already there should be a running facebook page known as kickstarter facebook group. The facebook group should be one where wannabe backers are supposed to show you how to make your services or product better. If backers feel that their take is important in a campaign they are able to sell your products or services more.
Lastly, if you shift your concentration on the 80/20 rule, the sales funnel approach and the facebook group instead channel it to the backers.